Submit to AWS Marketplace

Approval & timeline

AWS Marketplace seller onboarding and product listing validation often take 6–12 weeks including legal, tax, and technical integration. AWS Marketplace seller registration, product security questionnaire, deployment validation, and listing asset review.

Pros

• DR 62 aws.amazon.com with High enterprise buyer referral traffic
• Strong backlink quality on indexed public product listing pages
• Enterprise procurement channel — AWS billing and private offers reduce friction
• Co-sell eligibility amplifies discovery with AWS sales teams

Cons

• Paid ISV program — listing fees and revenue share reduce margins
• Lengthy onboarding — legal, tax, security, and deployment validation
• AWS-deployable products only — generic SaaS without AWS path cannot list
• Competitive categories dominated by established ISVs with co-sell status

Submit

Visit AWS Marketplace · Auto-submit my SaaS · From $99 one-time

FAQ

Is AWS Marketplace free to list? No — AWS Marketplace is Paid. ISVs pay listing fees and AWS takes revenue share on marketplace transactions. Budget for onboarding costs beyond free directory listings.

Does AWS Marketplace send discovery traffic? Yes — enterprise buyers and AWS admins search the Marketplace for vetted software. High intent when product category matches cloud procurement needs.

AWS Marketplace vs Azure Marketplace? AWS Marketplace targets AWS cloud buyers; Azure Marketplace targets Microsoft Azure stack. Multi-cloud ISVs often list on both with separate onboarding.

Can any SaaS list on AWS Marketplace? Only SaaS deployable on or integrated with AWS infrastructure with completed seller registration — not browser-only products with no AWS deployment path.