Submit to Salesforce AppExchange

<p>DR 78 · Traffic Very High · Links Very Strong · Freemium · SaaS</p>

Approval & timeline

Security review and listing approval often take 4–12 weeks for first apps, depending on integration complexity and review cycles. Salesforce security review (SR) is mandatory for most listings. Manual checks for OAuth, data handling, and packaging.

Pros

  • DR 78 appexchange.salesforce.com with Very High enterprise referral traffic
  • Very Strong backlink quality on indexed public listing pages
  • Freemium listing for partners — distribution without upfront marketplace fee
  • High-intent Salesforce admin and buyer audience

Cons

  • Security review timeline is long and iterative
  • Salesforce-only — no value for products outside the ecosystem
  • Packaging, managed packages, and ISV legal steps add overhead
  • Competitive categories dominated by established ISVs with reviews

Submit

Visit Salesforce AppExchange · Auto-submit my SaaS · From $99 one-time

FAQ

Is Salesforce AppExchange free to list? Partner listing is Freemium — no upfront marketplace listing fee for most ISVs. Revenue models vary (free, paid, freemium apps) with Salesforce billing options for paid apps.

How long does AppExchange approval take? Budget 4–12 weeks for first-time security review and listing approval. Complex integrations and SR failures extend the timeline.

Does AppExchange send referral traffic? Yes — Salesforce admins and buyers search AppExchange for vetted apps. Very High intent enterprise traffic when your category and keywords match.

Can generic B2B SaaS list on AppExchange? Only if you ship a Salesforce-integrated app via managed/unmanaged packages. Standalone SaaS without Salesforce APIs cannot list here.