Clutvi

Under review

Score TikTok and Reels ideas out of 100 before you film

Lets UK TikTok and Reels creators score a video idea out of 100 and fix the first 3 seconds before filming, then turn views into DMs, sign-ups and sales.

Built by Caroline Morrison · Marketing · Video · Social Media · Freemium

Coming soon on Launch Llama Tools

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Caroline Morrison (Joined Nov 2026)

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Lets UK TikTok and Reels creators score a video idea out of 100 and fix the first 3 seconds before filming, then turn views into DMs, sign-ups and sales.

About

You paste a TikTok or Reels idea and get a score out of 100, three reasons behind it, and the one change to make in the first 3 seconds, plus a stronger opening line. You can rescore after editing the idea before you commit to filming. The same app includes nine other tools for captions, content planning, profile analysis, comment replies, viral inspiration and CTAs, plus lead magnets that turn a freebie into a PDF and the DMs that deliver it.

Competitors: Opus Clip, Predis.ai, Later, Jasper, Taplio

Key Features

Score TikTok and Reels ideas out of 100 before you film
Show three reasons for the score and the one change to make in the first 3 seconds
Write a stronger opening line based on your own idea
Generate captions with hooks and hashtags in Casual, Funny or Motivational tones
Turn a single brain dump into a 5, 10 or 30-day posting plan
Build soft, medium and hard CTAs with a comment-to-DM trigger word

Use Cases

Scoring a TikTok or Reels idea before filming to check whether the hook is strong enough to shoot
Turning a brain dump of ideas into a ready-to-post content calendar for the month
Writing CTAs, a comment-to-DM trigger word and a pinned comment for a post that promotes an offer

From the founder

Who it's for

“TikTok and Instagram Reels creators, coaches, and small brands who need fresh content ideas, captions and hooks but don't have time to guess what will perform. Clutvi is for social media marketers and founders who want a score out of 100 before they film, plus the tools to turn views into DMs and sales.”

Why I built it

“I'm Caroline Morrison, based in Glasgow, UK. I built Clutvi because posting on TikTok and Reels should start with a strong idea, not guesswork. Clutvi scores an idea out of 100 before you pick up the phone, gives three reasons why, the one fix for your first 3 seconds, and a stronger opening hook. It's built in the UK with British spelling, £ prices and UK posting times, so creators and small brands get tools that feel local - Caption Writer, a 30-day content plan from a brain dump, What's Working, Analyse My Profile, comment replies, Viral Inspiration, CTA Builder, Offer-to-Content and Lead Magnets to turn views into DMs and sales. Free 3-day trial, then £9.99/month or £79/year.iews int£9.99/month or £79/year.”

— Caroline Morrison, founder of Clutvi

Who it is for

UK creators posting TikTok and Instagram Reels regularly
Creators who sell an offer and want their views turned into DMs, sign-ups and sales

Pricing

3-day free trial, then £9.99/mo or £79/yr

FAQ

What is Clutvi?

Clutvi is a UK app for TikTok and Instagram creators. You paste a reel idea, it scores it before you film, then helps you write the caption and turn views into DMs, sign-ups and sales.

Which platforms does Clutvi score?

TikTok and Instagram Reels. All 10 tools support both platforms, with platform-specific tone and hashtag logic.

How many tools are in Clutvi?

Ten, all included in one subscription. Scoring comes first, and the other tools, from Caption Writer to Lead Magnets, are there when you need them.

How much does Clutvi cost?

£9.99 a month or £79 a year. Every tool is included, and new tools are added at no extra charge.

Is there a free trial?

Yes, 3 days free. A card is required, and there is no charge until day 4. Cancel any time from Manage billing in the app.

Where do I use Clutvi?

In your browser at clutvi.com/app. Clutvi is its own product, and clutvi.com is its home.