What is an MCP server?

MCP (Model Context Protocol) is the open standard AI assistants use to call outside tools. An MCP server is a service that offers those tools. Once you add the Launch Llama MCP server to Claude, ChatGPT or Cursor, your assistant can look things up and act on Launch Llama for you instead of only answering from memory.

What is the Launch Llama MCP server?

It connects Claude, ChatGPT, Cursor and other AI assistants to Launch Llama, the startup launch platform and AI tools directory. It has 28 tools: search and compare products, check your launch readiness, open a listing draft, plan and run a directory campaign, manage your listing and run free founder Mini Apps.

How do I add Launch Llama as a custom connector in Claude?

Open the Launch Llama page in the Claude connectors directory and click Connect. Or go to Settings → Connectors → Add custom connector, paste https://tools.launchllama.co/mcp/founder and sign in to Launch Llama. It works in Claude on the web, the desktop app and mobile.

Can Claude submit my startup to directories for me?

Yes, with the signed-in connector. Claude gets one manifest of your listing copy, a queue of the next free directories and a log to record each attempt. It fills the forms in your browser with the Claude Chrome extension, skips paid and community sites, and stops for you at CAPTCHAs and confirmation emails.

Is it free? Do I need an account?

The MCP server is free. Searching, comparing, readiness checks, drafts and Mini Apps need no account. Sign in only to manage your own listing and run auto-submit: analytics, edits, images, changelog entries and directory receipts.

Can the assistant publish or pay for anything?

No. A draft only becomes a listing when you submit it, and paid plans always open as a link for you to check out yourself. Signed-in tools only change listings you own, your assistant should confirm the exact copy with you before editing, and auto-submit uses free directory paths only.

Is Launch Llama in the Claude connectors directory?

Yes. You can add it from the Claude connectors directory, or paste the connector address under Settings → Connectors. In ChatGPT, Cursor and Claude Code, add the public address.

Generous per-conversation limits keep it free for everyone. The AI-backed tools have a lower limit than search and lookups; calculators have none.

Where are the developer docs?

The REST API, OpenAPI spec and the full MCP tool reference with request examples are in the developer docs.

The Launch Llama MCP server for Claude, ChatGPT and Cursor

Launch Llama has its own MCP server with 28 tools for launching a startup. Add it to your AI assistant once, then ask it to check your launch readiness, plan a directory campaign, auto-submit your product to free directories or update your listing.

MCP server address

Public, no sign-in: https://tools.launchllama.co/mcp

Claude connector with founder tools: https://tools.launchllama.co/mcp/founder

Connect it in a minute

Claude (web, desktop and mobile)

Open the Launch Llama connector in the Claude directory and click Connect.
Or: Settings → Connectors → Add custom connector, paste https://tools.launchllama.co/mcp/founder.
Sign in to Launch Llama when asked. Browsing works without a listing.

ChatGPT

Open Settings → Connectors and turn on developer mode.
Click Create, name it Launch Llama and paste https://tools.launchllama.co/mcp.
Choose no authentication and save.

Claude Code

Run this in your terminal:

claude mcp add --transport http launchllama https://tools.launchllama.co/mcp

Cursor and other MCP apps

Add this to your MCP settings:

{ "mcpServers": { "launchllama": { "url": "https://tools.launchllama.co/mcp" } } }

Then just ask

Check you are ready to launch. A check of your site before you submit: whether it is already listed, listing-quality hints, the next free launch weeks and what to do next. “Is https://myproduct.com ready to launch on Launch Llama?”
Open your listing. Your assistant fills in a listing draft from your site. You review it and submit it yourself. “Draft a Launch Llama listing for my product from its website.”
Plan a directory campaign. Around 600 vetted launch directories, filtered by price and domain rating, with a plan for where to submit first. “Which free launch directories with DR 40+ should I submit to first?”
Auto-submit to directories (signed in). Claude takes your listing copy, works through the next free directories by domain rating and logs a receipt for each one, so a run can stop and pick up again without double-submitting. “Auto-submit my listing to the next 10 free directories.”
Research tools and rivals. Search the directory, see top launches, find similar products and compare two side by side. “Find tools similar to Notion and compare the top two.”
Manage your listing (signed in). See your launches and analytics, edit your listing, upload a logo, publish a changelog and get growth advice. “How did my launch do this week, and what should I change?”
Run free founder Mini Apps. Runway, pricing and landing-page calculators and checks, run inside the chat. “Run the runway calculator: $40k in the bank, $6k a month burn.”

Auto-submit to 362 directories from Claude

Claude fills in a directory's submit form on its own, picking categories as it goes. It works through up to 362 directories this way.

With the signed-in connector and the Claude Chrome extension, Claude submits your listing to free directories in your own browser and logs each one. Read the Claude Chrome extension guide or see how automatic directory submission works.

All 28 MCP tools

Research the market

search_products: Search the Launch Llama catalog by keyword, category or launch period.
get_top_products: Top launches by upvotes this week, this month or all time.
list_categories: Every category label, for filtering.
get_product: The full listing for one product.
find_similar_products: Products like a given one, to map your competitors.
compare_products: Two products side by side.

Get ready to launch

check_launch_readiness: Audit your site before you submit: duplicates, listing quality, next free launch weeks.
submit_product: Open a listing draft from your URL. You publish it yourself.
get_submission: Pick a draft back up.
get_first_users_report: Who your first users are likely to be, from your homepage.
get_badge_snippet: The Launch Llama badge HTML for your site.
verify_badge: Check the badge is live on your site.
get_newsletter_ad_options: Newsletter ad packages, as links you check out yourself.

Plan your directory campaign

list_launch_directories: Around 600 vetted directories, filtered by price, category and domain rating.
plan_directory_campaign: A week-by-week plan: free first, then freemium, then paid.

Auto-submit to directories (signed in)

get_submission_manifest: One manifest from your listing: copy cut to the lengths directories ask for, logo, screenshots and a role-address contact.
get_auto_submit_queue: The next free directories by domain rating, skipping ones already done, paid-only sites and community posts.
log_directory_submission: A receipt after every attempt. It ticks your Launch Directories tracker.
get_directory_campaign_status: Where every directory stands for your listing.

Run your listing (signed in)

get_my_launches: Your launches with status, badge and weekly rank.
get_listing: Your listing as it is now.
update_listing: Edit your copy, after you confirm the exact text.
upload_listing_image: Add a logo or screenshot.
get_launch_analytics: Impressions, clicks, outbound visits and newsletter opens.
advise_growth: What to fix next: listing quality, badge, directory plan, ads.
publish_changelog: Post a changelog entry on your product page.

Founder Mini Apps

list_mini_apps: The free calculators and analyzers.
run_mini_app: Run one in the chat, such as the runway calculator or landing page score.

Common questions

What is an MCP server?: MCP (Model Context Protocol) is the open standard AI assistants use to call outside tools. An MCP server is a service that offers those tools. Once you add the Launch Llama MCP server to Claude, ChatGPT or Cursor, your assistant can look things up and act on Launch Llama for you instead of only answering from memory.
What is the Launch Llama MCP server?: It connects Claude, ChatGPT, Cursor and other AI assistants to Launch Llama, the startup launch platform and AI tools directory. It has 28 tools: search and compare products, check your launch readiness, open a listing draft, plan and run a directory campaign, manage your listing and run free founder Mini Apps.
How do I add Launch Llama as a custom connector in Claude?: Open the Launch Llama page in the Claude connectors directory and click Connect. Or go to Settings → Connectors → Add custom connector, paste https://tools.launchllama.co/mcp/founder and sign in to Launch Llama. It works in Claude on the web, the desktop app and mobile.
Can Claude submit my startup to directories for me?: Yes, with the signed-in connector. Claude gets one manifest of your listing copy, a queue of the next free directories and a log to record each attempt. It fills the forms in your browser with the Claude Chrome extension, skips paid and community sites, and stops for you at CAPTCHAs and confirmation emails.
Is it free? Do I need an account?: The MCP server is free. Searching, comparing, readiness checks, drafts and Mini Apps need no account. Sign in only to manage your own listing and run auto-submit: analytics, edits, images, changelog entries and directory receipts.
Can the assistant publish or pay for anything?: No. A draft only becomes a listing when you submit it, and paid plans always open as a link for you to check out yourself. Signed-in tools only change listings you own, your assistant should confirm the exact copy with you before editing, and auto-submit uses free directory paths only.
Is Launch Llama in the Claude connectors directory?: Yes. You can add it from the Claude connectors directory, or paste the connector address under Settings → Connectors. In ChatGPT, Cursor and Claude Code, add the public address.
Are there limits?: Generous per-conversation limits keep it free for everyone. The AI-backed tools have a lower limit than search and lookups; calculators have none.
Where are the developer docs?: The REST API, OpenAPI spec and the full MCP tool reference with request examples are in the developer docs.