Get your tool in front of 55,000 founders

Submit your startup to Launch Llama's curated directory and reach 55,000+ founders from day one.

Popular tools

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    685 upvotes

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    683 upvotes

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About Launch Llama

Launch Llama is a free AI tools directory and startup launch platform trusted by 55,000+ founders. The weekly newsletter is read by builders at Google, Stripe and Notion. Every listing can earn a permanent DA 72 backlink. Independent product by Tom Otto.

FAQ

What makes Launch Llama unique?

Launch Llama is the world's first full-stack distribution channel — directory, newsletter, backlinks, SEO pages, and GEO/AEO so listings can be cited in ChatGPT, Perplexity, Gemini, and Claude. Weekly winners can be placed in our newsletter to 55,000+ subscribers at no extra cost. Agents can search and open drafts via REST and MCP. We also help you build domain authority through high-authority backlinks, and you can book a consultation on GTM and growth. No other directory offers this combination.

How do I submit my startup for free?

Click the "Submit" button at the top of the page and fill out the form with your product details. Once reviewed, your tool will be listed in our directory with its own product page, upvoting, and comments — completely free. There are no hidden fees or paywalls.

Is Launch Llama really free to use?

Yes, 100%. Submitting your startup, getting listed, earning upvotes, and being considered for a free newsletter feature are all free. Optional Featured membership pins your listing; Instant Launch is a one-time add-on to skip the free review wait — see /pricing — but the core platform is free for everyone.

Who is Launch Llama for?

Launch Llama is built for indie hackers, solo founders, early-stage startup teams, and makers who want to get their product in front of real users. Whether you've just shipped an MVP or you're looking for your first 100 users, this platform helps you get discovered.

What does "Featured" mean?

Featured is a paid directory plan: a Featured badge, priority placement at the top of the directory, plus distribution across SEO pages. One-time newsletter sponsorships are available separately. Editorial newsletter features from free listings are not guaranteed.

How do free newsletter features work?

When you submit your startup, we may select it for a free newsletter feature to 55,000+ founders. Picks are based on community engagement, category relevance, and editorial fit. That is not the same as a paid Featured listing.

How does upvoting work?

Anyone can upvote a product they find useful or interesting. Upvotes help surface the best tools in the directory and contribute to trending rankings. Products with higher upvote counts are more likely to earn a free newsletter feature and a dedicated product page.

How do I get a newsletter feature?

Earn community engagement — upvotes and comments from real users. Free newsletter features are selected based on engagement, category relevance, and editorial fit. For a paid newsletter ad, see /newsletter-ads.

What does Founder Mode do?

Founder Mode reorganises the directory around your goals: Get Users, Make Money, Save Time, and Run Leaner. It surfaces the most relevant tools for each mission so you can find what you need faster.

What are the requirements for a dedicated product page?

Products need more than 7 community upvotes and a thumbnail image to qualify for a dedicated product page with hero images, FAQs, similar tools, and a comments section.

Does Launch Llama help with GEO and AEO (AI search)?

Yes. Beyond classic SEO, Launch Llama specialises in GEO (generative engine optimisation) and AEO (answer engine optimisation) so product pages and guides can be cited by ChatGPT, Perplexity, Gemini, and Claude. Featured listings can add AI & GEO fields and GEO/AEO articles.

Can AI agents use Launch Llama via API or MCP?

Yes. The public REST API and MCP server let agents search the catalog, run a launch-readiness audit, and open a listing draft. No API key for those. Agents never publish — founders finish at /submit. See /developers and llms.txt.

How often is the directory updated?

The directory is updated daily. New submissions are reviewed and approved on a rolling basis, and our trending and editor's picks sections refresh regularly to keep the content fresh and relevant.

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