Submit to G2

Approval & timeline

Claim or create a profile in days once you verify domain ownership. Review collection and grid eligibility take weeks as reviews accumulate. G2 verifies vendor claims and moderates reviews. Fake reviews, wrong categories, or incomplete profiles can delay grid placement.

Pros

• DR 91 domain with Very High buyer-intent referral traffic
• Very Strong backlink quality from indexed product profile pages
• Freemium — free vendor profile and review collection path
• Category grids and badges drive ongoing discovery beyond launch week

Cons

• Review collection is slow — profiles without reviews underperform
• Paid G2 plans are expensive for early-stage startups
• Competitive categories require sustained review velocity vs. incumbents
• Not ideal for consumer apps or dev tools without business buyers

Submit

Visit G2 · Auto-submit my SaaS · From $99 one-time

FAQ

Is G2 free to list? Yes — you can claim a free vendor profile and collect reviews. G2 sells paid plans for analytics, ads, and grid promotion, but basic listing does not require payment.

How long does G2 approval take? Domain verification and profile setup typically complete within days. Meaningful grid visibility and referral traffic usually require weeks of legitimate review collection.

How is G2 different from Capterra? Both are software review marketplaces under the same parent company. G2 skews toward peer reviews and grid reports; many B2B vendors maintain profiles on both for buyer coverage.

Does G2 give dofollow backlinks? G2 product pages include crawlable links to your site on DR 91. We rate backlink quality Very Strong — value is buyer referral traffic plus SEO, not a guaranteed dofollow on every field.