Free sponsorship calculators

Model newsletter ad cost against CAC and LTV before you book a slot. For founder newsletters, not YouTube sponsorship rates.

Sponsorship calculators

  • Marketing ROI Calculator

    What each customer from sponsorships costs, what they are worth, and whether the placements are worth buying again.

    Calculate sponsorship LTV:CAC →
    Calculated

    3.2 : 1

    LTV to CAC ratio

    Signal Healthy

  • CPM Calculator

    Turn a newsletter advertising quote into effective CPM and CPC so you can compare placements before you buy.

    Calculate sponsorship rates →
    Calculated

    $156

    Effective CPM (opens)

    Signal Expensive

Frequently asked questions

How do I price a newsletter sponsorship?
Start from list size, open rate, and the CPC or CPA you can stand. The newsletter sponsorship calculator turns those into a slot price. There is no single public rate card.
How do I know if a newsletter ad will pay back?
Compare expected CAC from the placement with LTV. If CAC is above LTV, skip the slot even if the CPM looks cheap. The CAC:LTV sponsorship calculator does that math.
What is a typical newsletter sponsorship rate?
It varies by list quality more than list size. Model a price from expected clicks and your target CPA instead of copying a YouTube CPM. These Mini Apps are for newsletters, not YouTube.
Do the numbers leave my browser?
No. Both calculators run locally. Launch Llama does not store the spend figures you type.

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