Quick Answer
Quick Answer: Connect Chartsy to Stripe or Paddle and your tracking script to see which traffic sources bring customers with the highest MRR, lowest churn, and longest retention—not just the most signups.
Key takeaways
- Track every customer from first touch to revenue using Chartsy's attribution engine
- Compare channels by MRR, churn rate, and LTV—not just conversion volume
- Use first-touch and last-touch attribution to see which channels start and close deals
- Build custom dashboards that update automatically when subscription metrics change
- Ask plain-English questions like 'Which channel has the lowest churn?' to generate instant charts
Connect Your Revenue and Traffic Data
Chartsy needs two connections to attribute customers to channels accurately.
- Add Stripe, Paddle, or custom billing data through the Custom API to import subscriptions and revenue
- Install Chartsy's tracking script on your website to capture visitor sources, signups, and conversion paths
- Wait for data sync—Chartsy automatically joins traffic events with subscription records by customer ID
- Verify attribution is working by checking that new customers show a source channel in your dashboard
Analyze Channel Performance by Revenue Metrics
High-signup channels often hide low retention or small contract values.
- Sort channels by total MRR contributed—see which sources drive the most recurring revenue, not just traffic
- Compare churn rate per channel to identify sources that bring customers who cancel quickly
- Calculate average LTV by acquisition source to spot channels delivering long-term value
- Check expansion MRR to find channels that bring customers who upgrade plans over time
- Review trial-to-paid conversion rate alongside MRR to avoid channels with high signup volume but low payment rates
- Use Chartsy's AI assistant to ask 'Show me churn rate by channel this quarter' and generate comparison charts instantly
Compare First-Touch and Last-Touch Attribution
Different channels play different roles in the customer journey.
- First-touch attribution shows which channel introduced the visitor—useful for awareness campaigns
- Last-touch attribution reveals which channel closed the deal before signup—critical for conversion spend
- Chartsy displays both models side-by-side so you can allocate budget to channels that start and finish deals
- Build a custom dashboard comparing first-touch signups to last-touch MRR by source
- Identify assist channels that rarely get last-touch credit but consistently appear early in high-value customer journeys
Build Dashboards and Automate Monitoring
- Create a channel dashboard showing MRR, churn, and customer count by traffic source—updates automatically when Stripe or Paddle syncs
- Set up a cohort view to track how customers from each channel perform over 3, 6, and 12 months
- Use Chartsy's Claude connector to explore metrics conversationally without writing SQL queries
- Ask questions like 'Which channel brought customers with the highest average MRR last month?' to generate instant answers
- Save charts and share dashboard links with your growth team so everyone sees the same revenue attribution data
- Monitor MRR changes daily to catch when a previously strong channel starts bringing lower-quality signups
| Metric | What It Shows | Why It Matters |
|---|---|---|
| MRR by channel | Total recurring revenue per traffic source | Reveals which channels drive actual revenue, not just signups |
| Churn rate by channel | Percentage of customers who cancel, grouped by source | Identifies channels that bring customers who leave quickly |
| LTV by channel | Average customer lifetime value per acquisition source | Shows long-term profitability of each marketing investment |
| Expansion MRR | Revenue growth from existing customers upgrading plans | Highlights channels that bring customers who scale spending |
Frequently asked questions
Can I track channels if I use multiple UTM parameters?
Yes—Chartsy's tracking script captures UTM source, medium, campaign, and content, then groups customers by any parameter you choose in the dashboard.
Does Chartsy work with annual plans and one-time payments?
Chartsy imports all Stripe and Paddle subscription data including annual contracts, and calculates MRR by normalizing annual plans to monthly equivalents.
How does Chartsy handle customers who visit from multiple channels?
Chartsy records every touch and lets you compare first-touch, last-touch, and multi-touch attribution models to see the full customer journey.
Can I see channel performance by customer segment or plan tier?
Yes—filter dashboards by plan, industry, customer size, or any custom property you sync from Stripe, Paddle, or the Custom API.
How often does channel data update?
Chartsy syncs billing data daily and tracks website events in real time, so dashboards reflect yesterday's signups and this morning's MRR changes.
Next Steps
- Best for SaaS founders and growth teams who need to see which marketing channels bring paying customers with strong retention and revenue growth
- Skip Chartsy if you only track top-of-funnel metrics or don't use Stripe, Paddle, or a compatible billing system
- Start a 14-day free trial to connect your traffic and revenue data—no credit card required, cancel anytime
Compare Chartsy's pricing, features, and integrations on Chartsy on Launch Llama.