TapCraft

A short video showing your app in use. On the App Store it sits in the screenshot carousel; on Google Play it plays above the screenshots. It is also the asset you post on X, Product Hunt, Reddit and your landing page — and that is usually where it earns its keep, because a listing gets seen after someone is already interested, while a video is what makes them interested.

Probably not, and this is worth understanding before you submit. Apple expects App Previews to be captured on the device and to show the app itself, at specific resolutions — footage wrapped in a phone illustration is generally rejected for that slot. Device-framed videos are for the places that reward them: your landing page, X, LinkedIn, Product Hunt, Reddit, TikTok, Reels, Shorts, ad creative, investor updates. Check Apple's current App Preview specification in App Store Connect before relying on any video for the store listing itself — the rules change, and we would rather you check than take our word.

Google Play takes a YouTube URL rather than a file, and it is more permissive about what the video contains — a framed, edited promo is normal there.

Apple allows 15–30 seconds for App Previews. For social, shorter wins: ten to fifteen seconds is usually the whole story, and people scroll past anything that takes longer to make its point. Shorter clips also render faster.

Three shapes, chosen by where the video will be posted. Portrait 9:16 (1080 × 1920) for TikTok, Reels, Shorts and stories — the shape phone recordings already come in. Landscape 16:9 (1920 × 1080) for YouTube, the X timeline, a landing-page hero and the Product Hunt gallery; it leaves room beside the phone for a headline. Feed 4:5 (1080 × 1350) for Instagram and LinkedIn posts. Going above 1080 on the short side mostly grows the file unless your recording was captured that large.

Android has a built-in screen recorder in the quick settings panel. For a cleaner result use adb shell screenrecord, which skips the recording indicator. Turn on Show taps in Developer options only if you want the system's own dots — if you are adding ripples afterwards, leave it off.

Add Screen Recording to Control Centre and record from there. The result is a portrait MP4, which is what you want.

Turn on Do Not Disturb before recording, and cover the status bar afterwards. TapCraft can replace the whole strip with a clean bar that matches your app's own colour, which is usually easier than trying to record a perfect one.

No. The well-known tools in this category are Mac-only desktop apps, which is why this one runs in the browser — it works the same on Windows, Linux and Mac.

No, for the main workflow: upload a recording or a screenshot, place taps by clicking, export — all in the browser. There is an optional command-line tool that captures exact tap coordinates over adb while you record, if you want ripples on the precise pixel your finger touched.