Lantern Analytics : Web Analytics for founders
Under reviewSee which channel brought each paying customer
Built for founders: traces each visitor back to the Reddit thread, Google search or ChatGPT answer that sent them, then ties it to Stripe, Razorpay, DodoPayments, Polar, Paddle revenue.
Built by nichol · Analytics · Paid
Coming soon on Launch Llama Tools
Lantern Analytics : Web Analytics for founders is a Community listing on Launch Llama with 0 total upvotes, founded by nichol who joined in Oct 2026, compared against 6 alternatives.
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nichol (Joined Oct 2026)
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Compared against 6 alternatives
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Built for founders: traces each visitor back to the Reddit thread, Google search or ChatGPT answer that sent them, then ties it to Stripe, Razorpay, DodoPayments, Polar, Paddle revenue.
About
Lantern gives every visitor a persistent ID, so a visit from a Reddit comment still gets credit when that person returns weeks later and pays, instead of being filed under Direct. It connects to your payment provider with a webhook or read-only key, so renewals and refunds stay linked to the original channel without Lantern being able to move money. It also logs AI crawlers such as GPTBot and PerplexityBot reading your pages, which shows the visits that ChatGPT-style assistants send but usually don't label. A weekly Monday summary reports what changed and what broke.
Key Features
- Delivers traces each visitor back to the Reddit thread, Google search or ChatGPT answer that
- Delivers credits the first visit when a customer pays later, so Direct traffic gets attributed
- Delivers shows revenue by channel, referrer, campaign, country and landing page from your
- Delivers logs AI crawler visits such as GPTBot and PerplexityBot reading your pages
- Delivers displays live visitors on a globe with the page they are reading and where they came
- Sends a weekly Monday summary of what worked, what broke and what changed
Use Cases
- Finding out which Reddit thread or Hacker News post brought the customers who actually paid
- Checking whether ChatGPT or Perplexity referrals are turning into signups and Stripe payments
- Deciding which content channel to keep writing for after seeing revenue credited to first visits
Who it is for
- Solo founders and small SaaS teams who need to know which channel drives paying customers
- Indie makers selling through Stripe, Razorpay, Cashfree, Paddle or Lemon Squeezy who lose sales to Direct traffic
Pricing
Start From $8/month, Free Trial for 7 Days on all plans.
FAQ
What is Lantern?
Lantern is web analytics for founders. It shows where each visitor came from (Google, Reddit, a campaign, or an AI assistant like ChatGPT) and which of those sources turn into sign-ups and revenue. It's best for indie SaaS and small product teams. Plans start at $8 a month, after a 7-day free trial with no card.
How is Lantern different from Google Analytics?
Lantern is one 1.8 KB script and one dashboard, built around a single question: which channels bring customers. AI assistants are their own channel instead of hiding in Referral, AI crawlers are tracked by the company that runs them, and the script can be served from your own domain so ad blockers don't hide visitors. Every feature is on every plan.
Is Lantern a good Plausible alternative?
Yes, if you want a lightweight script and a simple dashboard but also need to follow visitors from first visit to sign-up. Lantern keeps one visitor ID across days and subdomains, so a visitor on your marketing site who signs up in your app is the same person.
Can Lantern track traffic from ChatGPT?
Yes. Visits from ChatGPT, Perplexity, Claude, Gemini, Copilot and other assistants are grouped into an AI channel automatically. AI crawlers such as GPTBot and ClaudeBot don't run JavaScript, so a few lines on your server report them.
Can Lantern show revenue by channel?
Yes. Connect Stripe, Razorpay, Cashfree, Dodo Payments, Paddle, Polar or Lemon Squeezy with a webhook or a read-only key, and every payment, renewal and refund is credited to the channel, referrer, campaign, country and landing page that first brought the customer. Sites paid in one currency, rupees for example, see exactly that currency.
Does Lantern work with ad blockers?
Yes, when you serve it from your own domain. One rewrite sends /_p/* on your site to Lantern, so the script and its events look like part of your site. Ad blockers block analytics domains, which otherwise hides 20 to 40% of visitors.
Does Lantern use cookies?
Lantern sets one first-party cookie, on your own domain, for the visitor ID. That's how one person stays the same visitor across days and subdomains. It sets no third-party cookies.
How much does Lantern cost?
Starter is $8 a month for 10k events and Growth is $17 a month, with higher tiers priced by traffic. Yearly billing gives two months free, and every plan starts with a 7-day free trial, no card needed.
Alternatives
founders.pagefounders.page gives founders one place to showcase who they are, every product they've built (live, beta, acquired, or sunset), revenue figures, and links. Free for the first 100 founders.
FundlFor founders with traction: Fundl connects your Stripe, GitHub, and analytics to display live verified metrics on your crowdfunding campaign, replacing pitch-based trust.Ask AI about Lantern Analytics : Web Analytics for founders