GoodLads

GoodLads connects to your Google Ads accounts, reads the last 30 days of performance for every campaign, and writes three hypotheses per campaign aimed at your ROAS or CPA. Each one names the signal it found in your own data, the change it proposes, and the metric move it predicts. Apply the ones you like in one click - as a Google Ads experiment where the campaign can run one, a new paused ad where it cannot, or a clearly marked live change for the few levers that have no safer form - and follow each one on a kanban board from proposed to a measured verdict.

No, and there is no autopilot to switch on. GoodLads reads your account and proposes; nothing reaches Google Ads until you press apply on a specific hypothesis. What it does ship is built to be undone - a new ad arrives paused, an experiment can be ended, and the one or two levers that touch a serving campaign say so on the button before you click.

You connect through Google's own consent screen. Google publishes no read-only scope for Google Ads, so that screen asks for the full one - GoodLads holds itself to reading in its own code, and writes only on the click you make on a card. Connect a manager account and you get its whole hierarchy listed, then choose which accounts GoodLads watches. Untrack an account whenever you like, or remove GoodLads from your Google account's permissions and every token dies with it.

It reads every campaign in the account. Search is where the full set of levers works: a Google Ads experiment copies a Search campaign, and keywords, search terms and responsive search ads are Search constructs. App campaigns cannot run an experiment at all, so they get the one lever that fits - the campaign bidding target, applied live and marked as such. Performance Max gets one too: a Google Ads asset experiment, with the headlines and descriptions the campaign uses today in the control arm and new ones in the challenger arm. Google splits the traffic between them and reports which did better, so it is a graded test rather than a guess - and because it runs inside the asset group that is already serving, the card tells you plainly that half your traffic sees the new copy from the moment you deploy. Fewer, applicable ideas beat a full list you cannot act on.

Rarely, and only when there is no better way. Editing a live ad resets what it has learned, so GoodLads defaults to a Google Ads experiment, and to a new paused ad when an experiment is not possible. A few levers - a negative keyword, an App campaign's bid target - have no experiment form, so they apply to the live campaign. Those buttons are orange, ask for a second confirm, and still fire only on your click.

It moves across your kanban board: from proposed to scheduled, live while the experiment runs, and completed once there is a verdict on your ROAS or CPA. Winners can be made full-on in one click; the rest are retired, and the learning feeds the next round of hypotheses.

Advertisers and agencies managing Google Ads accounts that spend roughly €10K to €250K a month, who want expert-level hypotheses to improve ROAS or CPA without building or hiring a full in-house team.

Those tools hand you many levers and rules to operate yourself. GoodLads gives you the three hypotheses that matter this month, grounded in your own results and the business behind the account, plus a safe one-click way to test them and a kanban board that tracks every one to a verdict.

Yes, on every plan, at no extra cost. GoodLads runs an MCP server, so you can point Claude, Claude Code, ChatGPT or Codex at your account and ask about your campaigns, keywords and search terms directly. Your AI reads your data and can put what it finds on your board as a proposal; it cannot touch your Google Ads account, and deploying anything is still your click in GoodLads. Your model, your tokens, so there is nothing to meter.

Three flat plans, no spend-based math. Pro is $100 a month for one Google Ads account. Agency is $1,000 a month for up to 10 Google Ads accounts, whatever they spend, with seats for your whole team. Enterprise is $2,000 a month, across all your accounts with no cap, and adds the two of us: we build your paid ads strategy, execute it with you, and give you up to 4 calls a month. Pro and Agency start with 14 days free. Prices are in US dollars; if you pay in another currency, Stripe converts at the day's rate when you check out.