Surfaced

GEO (also called AI search optimisation) means making sure AI assistants like ChatGPT, Claude, Perplexity and Gemini recommend and cite your brand when buyers ask. Where SEO optimises for ranking in Google's blue links, GEO optimises for being named in the AI-generated answer itself. As more buyers start their research inside an AI chatbot rather than a search engine, the answer builds their shortlist before they ever reach a results page. Read the full primer in our what is GEO guide.

The AI answer is increasingly where the buyer's shortlist gets made. When someone asks ChatGPT "the best tool for X", the brands it names and cites are the ones that get considered, often before a salesperson is ever involved. If a competitor is recommended and you are not, you have lost the deal at the very top of the funnel without ever seeing it. Tracking your AI visibility and closing the gaps puts you back in that conversation, and the advantage compounds as AI search keeps growing.

Tracking tells you where you stand across AI engines. Gap analysis tells you which prompts and which competitors are beating you, and what the structural signals are. Content generation writes a citation-ready page that closes the gap. The three work as a single loop. See Getting started for a walkthrough.

Three timescales matter. The first AI visibility scan returns in under two minutes and shows exactly which prompts cite you and which cite competitors. The first gap report and content brief arrive the same day. Citation lift on a freshly published article typically lands in 4–8 weeks, depending on how often each AI engine re-crawls your domain and how much existing authority you have. Some customers see movement within 14 days on long-tail prompts; broad category prompts take longer.

See the side-by-side comparisons on our site. Short version: Surfaced is GEO-native (not a bolt-on over an SEO suite), tracks across every major AI engine (ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok), ships content generation alongside monitoring, and is priced for teams that don't want to stack per-user add-ons.

Alongside, almost always. The same authority-dense, entity-rich content that earns AI citations also performs well on Google, because the structural signals overlap. Most customers see organic search lift as a side effect of GEO work. The metrics differ (citation rate and Brand Visibility vs. keyword rankings), but the same content investment pays off in both. See GEO vs SEO for a deeper comparison.

No. Paste your URL and Surfaced finds your sitemap, identifies the prompts your buyers are likely asking, and returns the first audit on day one. Optional integrations such as CMS publishing and knowledge base sync involve technical setup; API access is available on every plan. The core loop (track, detect, generate, verify) runs without developer help.

Your prompts, tracked domains and generated content live in your workspace. We don't train shared models on your content, and we don't sell data to third parties. Full details are in our privacy policy.

One generated article or completed page optimization uses one content item. Quality checks, repairs and retries for the same work do not use extra items. A later, separate optimization of the same page counts as new work.

One response is one prompt run on one AI model. You choose the prompts, models, and frequency that fit within your monthly response allowance.