# Submit to Trustpilot

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/trustpilot
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/trustpilot.md
- **Directory:** Trustpilot (trustpilot.com)
- **Submit URL:** https://trustpilot.com
- **DR:** 94
- **Pricing:** Freemium
- **Category:** General Directory (#4 of 276 by DR in this category)
- **Referral traffic:** Very High
- **Backlink quality:** Weak
- **Link type:** Mixed — Business profile on trustpilot.com with website link; review pages are crawlable

## Quick verdict

Consumer review General Directory — DR 94, free tier with paid upgrade options. Worth it for trust signals and review referral traffic; skip if you cannot collect verified customer reviews.

**Best for:** SaaS and ecommerce brands building consumer trust via verified reviews · Teams with paying customers willing to leave Trustpilot reviews post-purchase

## Approval & timeline

- **Time-to-live:** Claim or create a profile in days once you verify domain ownership. Review collection and trust score build over weeks as reviews accumulate.
- **Review:** Trustpilot verifies business claims and moderates reviews. Fake reviews, wrong categories, or review manipulation can delay or penalize profiles.
- **Common rejections:** Unverifiable domains, duplicate profiles, review gating violations, or businesses violating Trustpilot guidelines.
- **Reputation:** Trustpilot rewards review volume — new profiles with zero reviews get minimal referral traffic despite high DR.

## Pros

- DR 94 trustpilot.com with Very High consumer research referral traffic
- Indexed review profile pages provide citation and brand search lift
- Freemium — free business profile and basic review collection path
- Trust score widgets improve landing page conversion beyond launch week

## Cons

- Backlink quality rated Weak — limited SEO pass-through from review pages
- Review collection is slow — empty profiles underperform
- Paid Trustpilot plans add cost for review invitations and analytics
- Consumer review platform — less B2B buyer intent than G2 or Capterra

## What you need before you submit

- Company domain email and ability to verify domain ownership on Trustpilot
- Business name, logo, description, and category selection
- Website URL, support contact, and privacy policy for profile completeness
- Plan to invite verified customers to leave reviews after purchase or onboarding
- Website placement strategy for Trustpilot trust widget or review link

**Gotchas:**

- Free profile alone rarely drives traffic until you have review social proof
- Trustpilot reviews must come from real customers; incentivized fake reviews risk penalties
- Prioritize G2 and Capterra first for B2B SaaS buyer research traffic

## Submission mechanics

- **Account:** Trustpilot business account required. Claim an existing auto-generated profile or create a new one via Trustpilot Business portal.
- **Categories:** Choose business category matching your product — SaaS, ecommerce, services. Miscategorization hides you from relevant searches.
- **Anchor text:** Business name on profile; outbound website link uses your submitted homepage URL.
- **Link placement:** Dedicated review page at trustpilot.com/review/{domain} — indexed, crawlable business profile.

## FAQ

### Is Trustpilot free to list?

Yes — you can claim a free business profile and collect reviews. Trustpilot sells paid plans for review invitations, analytics, and marketing tools.

### How long does Trustpilot approval take?

Domain verification and profile setup typically complete within days. Meaningful trust score and referral traffic usually require weeks of legitimate review collection.

### Does Trustpilot send referral traffic?

Yes for brands with reviews — Very High consumer research traffic on DR 94. Empty profiles get minimal clicks despite the domain authority.

### Does Trustpilot give dofollow backlinks?

Trustpilot review pages include crawlable links to your site on DR 94, but we rate backlink quality Weak — value is trust signals and referral traffic more than DR transfer.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [General Directory directories](https://tools.launchllama.co/tools/launch-directories?category=general-directory)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)