# Submit to Shopify App Store

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/shopify-app-store
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/shopify-app-store.md
- **Directory:** Shopify App Store (apps.shopify.com)
- **Submit URL:** https://apps.shopify.com
- **DR:** 78
- **Pricing:** Freemium
- **Category:** SaaS Tools (#2 of 15 by DR in this category)
- **Referral traffic:** Very High
- **Backlink quality:** Very Strong
- **Link type:** Mixed — App listing on apps.shopify.com with install flow; outbound links primarily via app UI, not listing page

## Quick verdict

Top SaaS Tools marketplace — DR 78, free tier with paid upgrade options. Worth it for Shopify apps with review-ready builds; skip if you are not building for Shopify merchants.

**Best for:** SaaS products distributed as Shopify apps for ecommerce merchants · Teams with engineering capacity for Shopify API compliance and app review

## Approval & timeline

- **Time-to-live:** App review typically takes 5–10 business days after submission, longer for first apps or complex OAuth scopes.
- **Review:** Manual Shopify app review for security, UX, billing, and policy compliance. Iterative resubmissions are common.
- **Common rejections:** Broken install flow, missing privacy policy, billing policy violations, incomplete app listing assets, or API scope overreach.
- **Reputation:** Shopify review is strict — budget 2–4 weeks for first approval including fixes, not a same-day directory submit.

## Pros

- DR 78 apps.shopify.com with Very High merchant referral traffic
- Very Strong backlink quality on indexed public app listing pages
- Freemium — no upfront listing fee; revenue share on paid app billing
- Built-in install flow converts listing views to active merchant users

## Cons

- Lengthy app review — not a quick launch directory submission
- Shopify-only — useless if your product is not a Shopify app
- Revenue share on app billing reduces margins on paid tiers
- Listing SEO is competitive in popular app categories

## What you need before you submit

- Shopify Partner account and app created in Partner Dashboard
- Working app install flow on a development store with test data
- App listing copy, icon, screenshots, demo video, and support URL
- Privacy policy, GDPR compliance docs, and billing configuration if charging
- App passes Shopify automated and manual review checklists

**Gotchas:**

- Request only OAuth scopes you need — over-scoping triggers rejection
- Listing screenshots must reflect actual in-admin app UI, not marketing mockups
- Free apps still need complete billing setup even if price is $0

## Submission mechanics

- **Account:** Shopify Partner account required. Submit app listing from Partner Dashboard after app development is complete.
- **Categories:** Select primary app category matching merchant search behavior — miscategorization reduces referral traffic.
- **Anchor text:** App name on listing; website link fields point to your marketing site or support docs.
- **Link placement:** Public listing at apps.shopify.com/{slug} — crawlable marketplace page with install CTA.

## FAQ

### Is the Shopify App Store free to list?

Listing is free (Freemium). Shopify takes revenue share on paid app subscriptions billed through Shopify Billing. Free apps have no subscription revenue share.

### How long does Shopify app review take?

Plan 5–10 business days minimum, often longer for first submissions. Budget time for rejection feedback and resubmission cycles.

### Does the Shopify App Store send referral traffic?

Yes — merchants browse apps.shopify.com for solutions. Very High intent traffic when your category and keywords match merchant searches.

### Can non-Shopify SaaS list here?

No — you need a functional Shopify app integrating via Shopify APIs. Generic SaaS without Shopify integration cannot list in the App Store.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [SaaS Tools directories](https://tools.launchllama.co/tools/launch-directories?category=saas-tools)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)