# Submit to Salesforce AppExchange

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/salesforce-appexchange
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/salesforce-appexchange.md
- **Directory:** Salesforce AppExchange (appexchange.salesforce.com)
- **Submit URL:** https://appexchange.salesforce.com
- **DR:** 78
- **Pricing:** Freemium
- **Category:** SaaS Tools (#3 of 15 by DR in this category)
- **Referral traffic:** Very High
- **Backlink quality:** Very Strong
- **Link type:** Mixed — Listing on appexchange.salesforce.com with install flow; vendor site linked from profile fields

## Quick verdict

Enterprise SaaS Tools marketplace — DR 78, free tier with paid upgrade options. Worth it for Salesforce-native apps; skip if you lack months for security review and SI alignment.

**Best for:** B2B SaaS built on Salesforce APIs for CRM, sales, or service clouds · Vendors targeting enterprise buyers already standardized on Salesforce

## Approval & timeline

- **Time-to-live:** Security review and listing approval often take 4–12 weeks for first apps, depending on integration complexity and review cycles.
- **Review:** Salesforce security review (SR) is mandatory for most listings. Manual checks for OAuth, data handling, and packaging.
- **Common rejections:** Failed security review, incomplete documentation, missing privacy or security policy, or non-functional install in test orgs.
- **Reputation:** AppExchange is an enterprise channel — expect months of engineering and compliance work, not a quick directory form.

## Pros

- DR 78 appexchange.salesforce.com with Very High enterprise referral traffic
- Very Strong backlink quality on indexed public listing pages
- Freemium listing for partners — distribution without upfront marketplace fee
- High-intent Salesforce admin and buyer audience

## Cons

- Security review timeline is long and iterative
- Salesforce-only — no value for products outside the ecosystem
- Packaging, managed packages, and ISV legal steps add overhead
- Competitive categories dominated by established ISVs with reviews

## What you need before you submit

- Salesforce Partner Community account and ISV org
- Managed or unmanaged package with tested install in scratch org
- AppExchange listing copy, logo, screenshots, and demo video
- Security review documentation, privacy policy, and data handling disclosures
- Support contact, pricing model, and customer success resources

**Gotchas:**

- Start security review early — it gates listing approval and often surprises first-time ISVs
- Listing must match actual package behavior in a fresh Salesforce install
- Free listings still require full SR pass for most integration types

## Submission mechanics

- **Account:** Salesforce Partner account with AppExchange Publisher permissions. Submit listing via Partner Community after package upload.
- **Categories:** Choose AppExchange category and industry tags matching how Salesforce admins search — cloud (Sales, Service, Marketing) matters.
- **Anchor text:** App name on listing; vendor website URL in publisher profile and listing fields.
- **Link placement:** Public listing at appexchange.salesforce.com/appxListingDetail — crawlable marketplace profile.

## FAQ

### Is Salesforce AppExchange free to list?

Partner listing is Freemium — no upfront marketplace listing fee for most ISVs. Revenue models vary (free, paid, freemium apps) with Salesforce billing options for paid apps.

### How long does AppExchange approval take?

Budget 4–12 weeks for first-time security review and listing approval. Complex integrations and SR failures extend the timeline.

### Does AppExchange send referral traffic?

Yes — Salesforce admins and buyers search AppExchange for vetted apps. Very High intent enterprise traffic when your category and keywords match.

### Can generic B2B SaaS list on AppExchange?

Only if you ship a Salesforce-integrated app via managed/unmanaged packages. Standalone SaaS without Salesforce APIs cannot list here.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [SaaS Tools directories](https://tools.launchllama.co/tools/launch-directories?category=saas-tools)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)