# Submit to HubSpot App Marketplace

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/hubspot-app-marketplace
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/hubspot-app-marketplace.md
- **Directory:** HubSpot App Marketplace (ecosystem.hubspot.com)
- **Submit URL:** https://ecosystem.hubspot.com/marketplace
- **DR:** 62
- **Pricing:** Free
- **Category:** SaaS Tools (#5 of 15 by DR in this category)
- **Referral traffic:** High
- **Backlink quality:** Strong
- **Link type:** Mixed — App listing on ecosystem.hubspot.com with install flow; vendor website linked from listing profile

## Quick verdict

CRM app store — DR 62, free to submit. Worth it for HubSpot-integrated martech; skip if you cannot pass app certification and OAuth review.

**Best for:** Martech and sales tools built on HubSpot APIs and OAuth integrations · Vendors targeting marketing and RevOps teams on HubSpot CRM

## Approval & timeline

- **Time-to-live:** App certification review typically takes 3–8 weeks for first listings, longer with security or UX feedback cycles.
- **Review:** HubSpot app certification — OAuth scopes, install/uninstall flow, listing assets, privacy policy, and in-app UX standards.
- **Common rejections:** Broken OAuth flow, missing uninstall cleanup, incomplete listing media, scope overreach, or billing policy violations.
- **Reputation:** Certification is mandatory for public Marketplace — plan engineering time beyond a marketing landing page.

## Pros

- DR 62 ecosystem.hubspot.com with High martech buyer referral traffic
- Strong backlink quality on indexed public app listing pages
- Free marketplace listing for certified HubSpot apps
- High-intent RevOps audience already paying for HubSpot seats

## Cons

- Certification review is lengthy and iterative for first-time developers
- HubSpot-only — no value for products outside CRM ecosystem
- Competitive categories favor apps with verified reviews and case studies
- Listing SEO requires complete metadata and regular app maintenance

## What you need before you submit

- HubSpot developer account and registered OAuth app
- Working install flow tested on clean HubSpot portal with uninstall handler
- Marketplace listing copy, logo, screenshots, and support documentation URL
- Privacy policy, terms of service, and pricing disclosure
- App certification checklist completed in HubSpot developer portal

**Gotchas:**

- Uninstall must clean up all HubSpot custom objects and webhooks — common rejection reason
- Listing screenshots must reflect actual embedded HubSpot UI cards
- Free apps still need complete OAuth and certification documentation

## Submission mechanics

- **Account:** HubSpot developer account — submit for certification and listing via developer portal.
- **Categories:** Select marketplace category (marketing, sales, productivity) — affects browse and search discovery traffic.
- **Anchor text:** App name on listing; vendor website URL in listing and developer profile fields.
- **Link placement:** Public listing at ecosystem.hubspot.com/marketplace/listing/{app-id} — crawlable app store page.

## FAQ

### Is HubSpot App Marketplace free to list?

Yes — listing certified apps is Free. Revenue models vary (free, freemium, paid) with HubSpot billing integration for paid tiers.

### Does HubSpot App Marketplace send discovery traffic?

Yes — HubSpot admins search the Marketplace for integrations. High intent when your category matches CRM workflow needs.

### How long does HubSpot app certification take?

Budget 3–8 weeks minimum for first certification. Rejection feedback and resubmission cycles extend the timeline.

### Can non-HubSpot SaaS list here?

Only with a functional HubSpot OAuth integration installable from the Marketplace — standalone SaaS cannot list.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [SaaS Tools directories](https://tools.launchllama.co/tools/launch-directories?category=saas-tools)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)