# Submit to Google Play Store

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/google-play-store
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/google-play-store.md
- **Directory:** Google Play Store (play.google.com)
- **Submit URL:** https://play.google.com
- **DR:** 78
- **Pricing:** Paid
- **Category:** General Directory (#81 of 276 by DR in this category)
- **Referral traffic:** Very High
- **Backlink quality:** Very Strong
- **Link type:** Mixed — play.google.com app pages with outbound developer website links; Google-controlled marketplace listings

## Quick verdict

Top General Directory pick — #81 of 276, DR 78, paid submission required. Worth it for native Android apps; skip if you only ship web SaaS without a Play build.

**Best for:** Native Android apps seeking install discovery on phones and tablets · Consumer and prosumer apps with store listing assets and ASO ready

## Approval & timeline

- **Time-to-live:** First app review often takes days to two weeks. Updates to existing apps usually publish within hours once policy checks pass.
- **Review:** Automated and human policy review for malware, permissions, content, and billing compliance. Rejections include specific remediation steps.
- **Common rejections:** Broken functionality, misleading metadata, restricted permissions, duplicate apps, or policy violations in ads, data, or payments.
- **Reputation:** Play Console one-time registration fee applies — budget for it before planning a launch date.

## Pros

- DR 78 domain with Very High install-intent referral traffic
- Very Strong backlink quality from indexed play.google.com app pages
- Developer website link on listing sends qualified users to your site
- Essential distribution channel for any serious Android product

## Cons

- Paid developer registration — not a free directory form
- Strict policy review can delay launch week timelines
- Not relevant for web-only SaaS without an Android build
- ASO competition is fierce in popular categories

## What you need before you submit

- Google Play Developer account with registration fee paid
- Signed Android App Bundle (AAB) tested on multiple devices
- Store title, short and full description, screenshots, and feature graphic
- Privacy policy URL, content rating questionnaire, and target audience settings
- Developer website URL for the outbound link field on your listing

**Gotchas:**

- Play review is slower on first submission — submit at least two weeks before launch day
- Website URL on listing should match your canonical domain for trust and analytics
- Data safety and permissions declarations must match actual app behavior or review fails

## Submission mechanics

- **Account:** Google Play Console account required. Create an app, upload AAB, complete store listing, and submit for review.
- **Categories:** Pick primary Play category and tags matching user search intent — game, productivity, business, etc.
- **Anchor text:** App name as listing title; developer website link uses your submitted homepage URL.
- **Link placement:** Dedicated app page at play.google.com/store/apps/details?id={package} — indexed, crawlable listing.

## FAQ

### Is Google Play Store free to list?

Listing is free after you pay the one-time Google Play Developer registration fee. There is no per-app directory fee, but in-app billing uses Google’s commission structure.

### How long does Google Play approval take?

First apps often take several days to two weeks. Subsequent updates usually review faster — plan buffer time before a fixed launch date.

### How is Google Play different from Chrome Web Store?

Play distributes native Android apps at play.google.com. Chrome Web Store lists browser extensions — separate product, review process, and audience.

### Does Google Play give dofollow backlinks?

App pages on play.google.com include crawlable developer website links on DR 78. We rate backlink quality Very Strong — value is install traffic plus SEO, not guaranteed dofollow on every field.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [General Directory directories](https://tools.launchllama.co/tools/launch-directories?category=general-directory)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)