# Submit to GitHub Marketplace

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/github-marketplace
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/github-marketplace.md
- **Directory:** GitHub Marketplace (github.com)
- **Submit URL:** https://github.com/marketplace
- **DR:** 96
- **Pricing:** Free
- **Category:** Developer Tools (#4 of 27 by DR in this category)
- **Referral traffic:** High
- **Backlink quality:** Strong
- **Link type:** Mixed — Marketplace app pages on github.com/marketplace with outbound links; GitHub-controlled app listings

## Quick verdict

Top Developer Tools pick — #4 of 27, DR 96, free to submit. Worth it for GitHub Actions and Apps; skip if you only need a README link — use GitHub repo instead.

**Best for:** GitHub Actions, Apps, and integrations distributed inside GitHub workflows · Dev tools with OAuth app, billing plan, and GitHub App manifest ready

## Approval & timeline

- **Time-to-live:** GitHub App review and Marketplace publication often take one to three weeks after complete submission.
- **Review:** GitHub security and policy review for OAuth scopes, webhooks, billing, and user data handling.
- **Common rejections:** Overbroad permissions, broken install flow, policy violations, or incomplete marketplace metadata.
- **Reputation:** Requires engineering a real GitHub App or Action — not a marketing directory form.

## Pros

- DR 96 domain with Strong backlink on marketplace listing page
- High referral traffic from developers installing via GitHub UI
- Free Marketplace listing for qualifying GitHub Apps and Actions
- Native distribution inside repos where your buyers already work

## Cons

- Must build and maintain a GitHub App or Action — significant dev investment
- GitHub review is strict on permissions and security documentation
- Irrelevant for non-GitHub SaaS without workflow integration
- Marketplace discovery is competitive — metadata and reviews matter

## What you need before you submit

- Registered GitHub App or published Action with working install flow
- Marketplace listing copy, logo, screenshots, and pricing plans
- Privacy policy, terms, and support URL linked from listing
- OAuth scopes minimized to actual functionality — overreach fails review
- Webhook endpoints tested for installation, billing, and uninstall events

**Gotchas:**

- Request only permissions your app uses — GitHub rejects over-scoped apps quickly
- Marketplace billing integration required for paid plans — plan engineering time
- A public repo alone does not equal Marketplace presence — separate publish flow

## Submission mechanics

- **Account:** GitHub organization account with published GitHub App. Submit Marketplace listing from GitHub Developer Settings.
- **Categories:** Categories include Actions, CI/CD, code quality, security, project management — pick install-intent match.
- **Anchor text:** App name on listing; outbound links to homepage, docs, and support URLs in listing fields.
- **Link placement:** Dedicated page at github.com/marketplace/actions/{slug} or apps/{slug} — indexed, crawlable.

## FAQ

### Is GitHub Marketplace free to list?

Yes — publishing a Marketplace listing is free. You may charge via GitHub Marketplace billing for paid plans; GitHub takes a revenue share on paid transactions.

### How is GitHub Marketplace different from a GitHub repo?

A repo hosts code and README links. Marketplace distributes installable GitHub Apps and Actions inside GitHub’s UI with discovery, billing, and review — different product surface.

### How long does GitHub Marketplace approval take?

Typically one to three weeks depending on app complexity and security review queue. Complete docs and minimal scopes speed approval.

### Does GitHub Marketplace give dofollow backlinks?

Listing pages on DR 96 github.com include crawlable outbound links. We rate backlink quality Strong — primary value is dev install traffic plus SEO from marketplace pages.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [Developer Tools directories](https://tools.launchllama.co/tools/launch-directories?category=developer-tools)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)