# Submit to G2

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/g2
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/g2.md
- **Directory:** G2 (g2.com)
- **Submit URL:** https://g2.com
- **DR:** 91
- **Pricing:** Freemium
- **Category:** Software Reviews (#2 of 9 by DR in this category)
- **Referral traffic:** Very High
- **Backlink quality:** Very Strong
- **Link type:** Mixed — Product profile on g2.com with outbound website link; vendor pages are crawlable

## Quick verdict

Top Software Reviews review marketplace — DR 91, free tier with paid upgrade options. Worth it for B2B SaaS with review momentum; skip if you cannot collect verified user reviews.

**Best for:** B2B SaaS vendors building buyer trust via reviews and category grids · Teams with 5–10+ customers willing to leave G2 reviews after onboarding

## Approval & timeline

- **Time-to-live:** Claim or create a profile in days once you verify domain ownership. Review collection and grid eligibility take weeks as reviews accumulate.
- **Review:** G2 verifies vendor claims and moderates reviews. Fake reviews, wrong categories, or incomplete profiles can delay grid placement.
- **Common rejections:** Non-software products, duplicate profiles, unverifiable domains, or review manipulation campaigns.
- **Reputation:** G2 rewards review volume — new profiles with zero reviews get minimal referral traffic despite high DR.

## Pros

- DR 91 domain with Very High buyer-intent referral traffic
- Very Strong backlink quality from indexed product profile pages
- Freemium — free vendor profile and review collection path
- Category grids and badges drive ongoing discovery beyond launch week

## Cons

- Review collection is slow — profiles without reviews underperform
- Paid G2 plans are expensive for early-stage startups
- Competitive categories require sustained review velocity vs. incumbents
- Not ideal for consumer apps or dev tools without business buyers

## What you need before you submit

- Company domain email and ability to verify domain ownership on G2
- Product name, logo, description, and category selection
- Pricing page URL, screenshots, and feature list aligned with your site
- Plan to request reviews from verified customers post-launch
- Support contact and privacy policy URLs for profile completeness

**Gotchas:**

- Pick the exact G2 category buyers search — miscategorization hides you from comparison grids
- G2 reviews must come from real users; incentivized fake reviews risk profile penalties
- Free profile alone rarely drives traffic until you have review social proof

## Submission mechanics

- **Account:** G2 vendor account required. Claim an existing auto-generated profile or create a new product listing via G2 vendor portal.
- **Categories:** Choose primary and secondary G2 categories matching buyer search intent — software type, industry, and company size matter.
- **Anchor text:** Product name on profile; outbound website link uses your submitted homepage URL.
- **Link placement:** Dedicated product page at g2.com/products/{slug} — indexed, crawlable vendor profile.

## FAQ

### Is G2 free to list?

Yes — you can claim a free vendor profile and collect reviews. G2 sells paid plans for analytics, ads, and grid promotion, but basic listing does not require payment.

### How long does G2 approval take?

Domain verification and profile setup typically complete within days. Meaningful grid visibility and referral traffic usually require weeks of legitimate review collection.

### How is G2 different from Capterra?

Both are software review marketplaces under the same parent company. G2 skews toward peer reviews and grid reports; many B2B vendors maintain profiles on both for buyer coverage.

### Does G2 give dofollow backlinks?

G2 product pages include crawlable links to your site on DR 91. We rate backlink quality Very Strong — value is buyer referral traffic plus SEO, not a guaranteed dofollow on every field.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [Software Reviews directories](https://tools.launchllama.co/tools/launch-directories?category=software-reviews)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)