# Submit to Built In

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/built-in
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/built-in.md
- **Directory:** Built In (builtin.com)
- **Submit URL:** https://builtin.com
- **DR:** 86
- **Pricing:** Paid
- **Category:** Tech / Startups (#9 of 18 by DR in this category)
- **Referral traffic:** High
- **Backlink quality:** Weak
- **Link type:** Mixed — Company profiles on builtin.com city hubs with outbound website links; employer brand directory

## Quick verdict

Tech employer brand directory — DR 86, paid submission required. Worth it for hiring and regional startup credibility; skip if you need a free citation-only directory.

**Best for:** Tech startups hiring in major US cities with Built In regional hub presence · Companies investing in employer brand alongside recruiting on Wellfound or LinkedIn

## Approval & timeline

- **Time-to-live:** Paid onboarding typically completes within days once company details and plan tier are confirmed.
- **Review:** Built In verifies company legitimacy and tech employer fit. Incomplete profiles or non-tech businesses may be declined.
- **Common rejections:** Non-tech employers, staffing agencies without product companies, or profiles with no verifiable hiring intent.
- **Reputation:** Paid listing — budget for employer brand tiers before expecting homepage or hub featured placement.

## Pros

- DR 86 builtin.com with High referral traffic from city tech job seekers
- Strong regional startup brand recognition in major US tech hubs
- Employer content supports recruiting beyond passive directory citation
- Indexed company pages provide startup visibility in local ecosystems

## Cons

- Paid pricing — not a free directory citation play
- Backlink quality rated Weak — limited SEO pass-through
- US city hub focus — weak fit for fully remote global teams without US presence
- Primary value is hiring, not product launch traffic like Product Hunt

## What you need before you submit

- Built In company account and selected city hub(s)
- Company name, logo, tagline, and website URL
- Office locations or remote policy and team size
- Culture description, benefits, and diversity content for employer brand
- Active job postings for meaningful talent marketplace traffic

**Gotchas:**

- Confirm paid tier includes the city hubs where you hire — not all markets are equal
- Empty profiles without open roles get minimal Built In traffic
- Do not confuse with BuiltWith.com technology profiler

## Submission mechanics

- **Account:** Built In company account — onboard via builtin.com with paid employer brand plan.
- **Categories:** Tech employer categories across Built In city hubs — software, fintech, healthtech, etc.
- **Anchor text:** Company name on Built In profile; outbound link to submitted homepage URL.
- **Link placement:** Company page on builtin.com/company/{slug} and city hub listings — crawlable employer directory.

## FAQ

### Is Built In free?

No — Built In is a Paid employer brand and directory platform. Confirm current pricing tiers on builtin.com before onboarding.

### Built In vs Wellfound?

Both support startup hiring. Built In emphasizes regional city hubs and employer brand content; Wellfound is a broader startup talent marketplace. Many teams use both.

### Does Built In help product launches?

Built In is an employer directory, not a product launch channel. Use Product Hunt and startup directories for launch spikes; Built In for recruiting.

### Which cities does Built In cover?

Built In operates city-specific tech hubs across major US markets — confirm your target cities are supported before purchasing a plan.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [Tech / Startups directories](https://tools.launchllama.co/tools/launch-directories?category=tech-startups)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)