# Submit to AWS Marketplace

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/aws-marketplace
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/aws-marketplace.md
- **Directory:** AWS Marketplace (aws.amazon.com)
- **Submit URL:** https://aws.amazon.com/marketplace
- **DR:** 62
- **Pricing:** Paid
- **Category:** SaaS Tools (#8 of 15 by DR in this category)
- **Referral traffic:** High
- **Backlink quality:** Strong
- **Link type:** Mixed — Product listing on aws.amazon.com/marketplace with outbound vendor link; crawlable cloud marketplace pages

## Quick verdict

Cloud app store — DR 62, paid submission required. Worth it for AWS-deployable SaaS selling to enterprise; skip if you lack ISV onboarding budget and compliance capacity.

**Best for:** B2B SaaS deployable on AWS with enterprise procurement requirements · ISVs targeting buyers who prefer AWS consolidated billing and private offers

## Approval & timeline

- **Time-to-live:** AWS Marketplace seller onboarding and product listing validation often take 6–12 weeks including legal, tax, and technical integration.
- **Review:** AWS Marketplace seller registration, product security questionnaire, deployment validation, and listing asset review.
- **Common rejections:** Incomplete seller registration, failed deployment tests, missing compliance documentation, or products not deployable on AWS.
- **Reputation:** Paid listing and revenue share model — budget for AWS ISV fees, not just free directory submission time.

## Pros

- DR 62 aws.amazon.com with High enterprise buyer referral traffic
- Strong backlink quality on indexed public product listing pages
- Enterprise procurement channel — AWS billing and private offers reduce friction
- Co-sell eligibility amplifies discovery with AWS sales teams

## Cons

- Paid ISV program — listing fees and revenue share reduce margins
- Lengthy onboarding — legal, tax, security, and deployment validation
- AWS-deployable products only — generic SaaS without AWS path cannot list
- Competitive categories dominated by established ISVs with co-sell status

## What you need before you submit

- AWS Marketplace Seller account with completed tax and banking registration
- SaaS product deployable on AWS (AMI, CloudFormation, SaaS integration, or container)
- Listing copy, logos, screenshots, support contacts, and pricing dimensions
- Security and compliance documentation (questionnaires, pen test where required)
- Working deployment tested in AWS validation environment

**Gotchas:**

- Start seller registration before product is launch-ready — tax and legal steps take weeks
- Listing must match actual deployable artifact — validation tests real installs
- Private offers require active seller account — plan enterprise deal workflow early

## Submission mechanics

- **Account:** AWS Marketplace Seller account — create product listing in AWS Marketplace Management Portal.
- **Categories:** AWS Marketplace categories (security, devops, ML, etc.) affect browse discovery traffic — choose precisely.
- **Anchor text:** Product name on listing; vendor website URL in seller profile and listing fields.
- **Link placement:** Public listing at aws.amazon.com/marketplace/pp/{product-id} — crawlable cloud app store page.

## FAQ

### Is AWS Marketplace free to list?

No — AWS Marketplace is Paid. ISVs pay listing fees and AWS takes revenue share on marketplace transactions. Budget for onboarding costs beyond free directory listings.

### Does AWS Marketplace send discovery traffic?

Yes — enterprise buyers and AWS admins search the Marketplace for vetted software. High intent when product category matches cloud procurement needs.

### AWS Marketplace vs Azure Marketplace?

AWS Marketplace targets AWS cloud buyers; Azure Marketplace targets Microsoft Azure stack. Multi-cloud ISVs often list on both with separate onboarding.

### Can any SaaS list on AWS Marketplace?

Only SaaS deployable on or integrated with AWS infrastructure with completed seller registration — not browser-only products with no AWS deployment path.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [SaaS Tools directories](https://tools.launchllama.co/tools/launch-directories?category=saas-tools)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)