# Submit to Atlassian Marketplace

> Launch Llama directory submission tracker review — last reviewed 2026-08-25

- **Canonical:** https://tools.launchllama.co/tools/launch-directories/atlassian-marketplace
- **Markdown twin:** https://tools.launchllama.co/directory-spokes/atlassian-marketplace.md
- **Directory:** Atlassian Marketplace (marketplace.atlassian.com)
- **Submit URL:** https://marketplace.atlassian.com
- **DR:** 62
- **Pricing:** Freemium
- **Category:** Developer Tools (#18 of 27 by DR in this category)
- **Referral traffic:** High
- **Backlink quality:** Strong
- **Link type:** Mixed — App listing on marketplace.atlassian.com with install flow; vendor site linked from profile fields

## Quick verdict

DevTools app store — DR 62, free tier with paid upgrade options. Worth it for Jira/Confluence apps; skip if you lack weeks for marketplace review and Connect/Forge compliance.

**Best for:** SaaS built as Jira, Confluence, or Bitbucket marketplace apps · Vendors targeting teams already standardized on Atlassian cloud

## Approval & timeline

- **Time-to-live:** First app listing review often takes 2–6 weeks including security questionnaire and functional testing in cloud instances.
- **Review:** Manual Atlassian marketplace review for Connect/Forge apps — security, scopes, UX in Jira/Confluence, and listing completeness.
- **Common rejections:** Excessive OAuth scopes, broken install in clean cloud site, missing privacy policy, incomplete listing assets, or billing policy violations.
- **Reputation:** Marketplace review is iterative — budget multiple resubmission cycles for first-time vendors.

## Pros

- DR 62 marketplace.atlassian.com with High admin referral traffic
- Strong backlink quality on indexed public app listing pages
- Freemium vendor listing — no upfront marketplace listing fee
- High-intent audience — buyers already paying for Atlassian seats

## Cons

- Lengthy security and functional review — not a quick directory submit
- Atlassian-only — zero value outside Jira/Confluence ecosystem
- Connect vs Forge migration adds engineering overhead
- Competitive categories dominated by established apps with reviews

## What you need before you submit

- Atlassian Partner account and Marketplace vendor profile
- Working Connect or Forge app installable in a clean cloud test site
- Listing copy, logo, screenshots showing in-product UI, and demo video
- Privacy policy, support URL, and pricing model (free, paid, datacenter)
- Security questionnaire and scope justification documentation

**Gotchas:**

- Screenshots must show actual in-Jira UI — marketing mockups fail review
- Request minimum scopes — over-permissioned apps are rejected fast
- Test install on fresh Atlassian cloud site before submission

## Submission mechanics

- **Account:** Atlassian Partner account — submit listing via Partner Portal after app passes internal QA.
- **Categories:** Select app category and compatible products (Jira, Confluence, etc.) — affects marketplace search filters.
- **Anchor text:** App name on listing; vendor website URL in publisher profile and listing fields.
- **Link placement:** Public listing at marketplace.atlassian.com/apps/{app-key} — crawlable app store page with install CTA.

## FAQ

### Is Atlassian Marketplace free to list?

Vendor listing is Freemium — no upfront listing fee. Atlassian takes revenue share on paid app subscriptions billed through Marketplace in many regions.

### Does Atlassian Marketplace send discovery traffic?

Yes — Jira and Confluence admins search the Marketplace for vetted apps. High intent when category and keywords match team needs.

### Connect vs Forge — which for new apps?

Forge is Atlassian’s preferred cloud app framework for new listings. Connect still supported but check current Atlassian guidance for new submissions.

### Can generic SaaS list on Atlassian Marketplace?

No — you need a functional Jira/Confluence/Bitbucket integration installable from the Marketplace.

## Related

- [Directory Submission Tracker](https://tools.launchllama.co/tools/launch-directories)
- [Developer Tools directories](https://tools.launchllama.co/tools/launch-directories?category=developer-tools)
- [Directory backlink service](https://tools.launchllama.co/launch#directory-submissions)
- [llms.txt](https://tools.launchllama.co/llms.txt)